Leading City bankers Morgan Grenfell required a corporate look for their new International Securities Division. It was important that the design should “fit the family”, and build upon the current image.

The first stage involved a thorough analysis of existing corporate design material.
It became clear that the new look for International Securities offered an opportunity to improve the clarity and consistency of the bank’s image as a whole.

The result was a coherent, disciplined and economical design system that controlled design costs and allowed maximum use of automated production methods.