As the market for health care insurance began to grow in the late 70's, BUPA believed that a strengthening of their corporate identity would help the market to perceive 'BUPA' as an identifiable 'brand'. We were asked to examine the existing identity.

A detailed report was produced which set out the strengths and weaknesses.

Over a five year period we redesigned all the Companys stationery and forms: creating subidentities for the marketing of private hospitals and special schemes; producing a range of literature for their many services.