Linn House, a Victorian Scottish baronial house in Keith, Banffshire, is the new hospitality centre for Chivas Brothers Scotch whisky.

The name, derived from the Gaelic work 'lynnhe', comes from the pool at the base of a dramatic waterfall situated in the house's beautiful grounds. In the spring wild salmon gather in the linn before leaping up the waterfall in their journey upstream. It is this image that inspired the key element of the new identity, a Victorian styled engraving.