Bob Martin commissioned a market research study which included both trade and consumer reactions to the then current packaging. Using these findings as a basis, a brief was prepared for the re-design of the packaging with the aim of strengthening the branding at the point-of-sale and of providing strong corporate co-ordination.

All Bob Martin, Tibs and Gaylet product packs were to be re-designed in a phased programme: the first to be dealt with are illustrated here.