Habanos S.A, the marketing arm for all Cuban havana cigars, invited two internationally known ad agencies and Nash Design to compete against each other, in a paid pitch, for the creation of advertising concepts for six of its most important global brands.

Of the six campaign concepts submitted by Nash Design four were chosen by Habanos S.A.

A one-off copyright fee was negotiated with the client to enable the final production and media placement to be handled by the selected ad agency.