An end-to-end rewriting of the rules for the presentation of Chivas Regal to explain the application of a new two-level style of brand identity and a new ‘brand family’ concept.

First task was a print-produced introduction to the new system as a whole.

Second task was the production of practical guidelines, distributed exclusively as downloadable website files.

The end result is a brand look that is fully co-ordinated in presentation and content.