Working closely with our client, we devised the brand premise of ‘Growing Africa’s future’, to position this new venture, which represents small African farmers, selling wholesale through New Spitalfields Market. Our brand identity draws inspiration from the stencilling style lettering on the fruit and vegetable boxes, and features a leafy bean icon with peas growing inside, representing the small farms at the heart of the initiative. We developed the brand identity to their tea and coffee ranges.
Nuru Agriculture, Africa
Product range sub-branding